MotionPoint Blog

Historically, website translation has been tricky and expensive. But MotionPoint arms you with the right resources to understand the complexities, avoid the pitfalls, and succeed in global markets.

Traducción de la web
5 Problems Growing Companies Always Face with Website Translation
Reagan Evans's avatar
By: Reagan Evans
30 de septiembre del 2020
5 Problems Growing Companies Always Face with Website Translation

Serving global customers with translated websites is harder than you think.

Traducción de la web
Website Translation: The Ease and Benefits of the Proxy Approach
Jessica Rivera's avatar
By: Jessica Rivera
16 de septiembre del 2020
Website Translation: The Ease and Benefits of the Proxy Approach

When it comes to effectively translating your website for global markets, the proxy solution rises to the top every time.

Traducción de la web
Why Should I Localize My Website?
Jessica Rivera's avatar
By: Jessica Rivera
09 de septiembre del 2020
Why Should I Localize My Website?

New website visitors won't stick around if they can't understand your content. What drives successful website translation and localization?

B2B Strategy
The Importance of ‘Digital Experience’ for B2B Companies
Dominic Dithurbide's avatar
By: Dominic Dithurbide
26 de agosto del 2020
The Importance of ‘Digital Experience’ for B2B Companies

To remain relevant and reach new buyers, B2B sellers must leverage this important marketing strategy.

International Business Strategies
Companies Engaging Hispanics Win Big In the U.S.—and Beyond
Jessica Rivera's avatar
By: Jessica Rivera
19 de agosto del 2020
Companies Engaging Hispanics Win Big In the U.S.—and Beyond

The U.S. Hispanic market is one of the fastest growing segments of the U.S. economy. Stand out and reach them with Spanish-language content online.

International Business Strategies
Your Brand is Everything. Can Transliteration Put Your Best Face Forward?
Dominic Dithurbide's avatar
By: Dominic Dithurbide
12 de agosto del 2020
Your Brand is Everything. Can Transliteration Put Your Best Face Forward?

As your company expands into markets that use non-Latin alphabets, it's crucial to balance brand clarity with consistency.

Translation Technology
Is Google Translate Bad For Multilingual SEO?
Jessica Rivera's avatar
By: Jessica Rivera
05 de agosto del 2020
Is Google Translate Bad For Multilingual SEO?

Ironically, Google’s own machine translation solution falls short in one critical area: search engine optimization.

Translation Technology
Your Guide to Finding a Best-in-Class Website Translation Solution
Jessica Rivera's avatar
By: Jessica Rivera
29 de julio del 2020
Your Guide to Finding a Best-in-Class Website Translation Solution

Localization preserves your organization's relevance within your diverse community. It increases market share and improves customer satisfaction, too.

Translation Technology
Evaluating the Pros and Cons of Human and Machine Translation
Jessica Rivera's avatar
By: Jessica Rivera
Evaluating the Pros and Cons of Human and Machine Translation

When it comes to website translation, it's important to find the balance between nuance, trust and efficiency.

Experiencia del cliente
Video: 3 Ways to Make Your Website Redesign Global-Ready
Nathan Lucas's avatar
By: Nathan Lucas
22 de julio del 2020
Video: 3 Ways to Make Your Website Redesign Global-Ready

Follow these simple tips to reduce complexity and save money localizing your website for global customers.

Traducción de la web
Video: Balancing Cost and Content in Website Translation
Nathan Lucas's avatar
By: Nathan Lucas
15 de julio del 2020
Video: Balancing Cost and Content in Website Translation

Learn what sections of your website are most important to translate for your business when dealing with budget constraints.

B2B Strategy
Give Your Regional Marketers Full Control Over Content, In Any Language
Reagan Evans's avatar
By: Reagan Evans
08 de julio del 2020
Give Your Regional Marketers Full Control Over Content, In Any Language

MotionPoint’s proxy-based translation solution lets hotels, resorts and other hospitality companies customize content for local markets.

Translation Technology
Video: MotionPoint’s Turn-Key Solution
Nathan Lucas's avatar
By: Nathan Lucas
01 de julio del 2020
Video: MotionPoint’s Turn-Key Solution

Learn what “fully turn-key” means for our approach—and your brand’s global expansion.

Translation Technology
Don’t Waste Your IT Team’s Time with Website Translation
Reagan Evans's avatar
By: Reagan Evans
24 de junio del 2020
Don’t Waste Your IT Team’s Time with Website Translation

Your team doesn't have the bandwidth to manage additional websites in new languages. MotionPoint eliminates the effort and costs.

Translation Technology
9 Tips for Website & Omnichannel Translation
Reagan Evans's avatar
By: Reagan Evans
20 de junio del 2020
9 Tips for Website & Omnichannel Translation

Look for these best practices to help you determine the best choice for your business.

Translation Technology
The ‘101’ Series: The Need-To-Know About Supporting Global Marketing Programs
Dominic Dithurbide's avatar
By: Dominic Dithurbide
17 de junio del 2020
The ‘101’ Series: The Need-To-Know About Supporting Global Marketing Programs

How much do you know about overseas expansion and the need for website translation? Here's a crash course.